Global G.L.O.W.
Igniting the power of girls worldwide
The story
Global G.L.O.W. is a nonprofit that creates programs to mentor and empower girls to advocate for themselves and their communities. We were tasked with refreshing their visual identity.
The Challenge
Global G.L.O.W. wanted a brand to help raise their profile and inspire their audience. Additionally, they needed sub-brand identities for three of their programs. With a small color palette and unclear guidelines, the original brand felt limiting and difficult to implement.
The Approach
We rounded out the color palette with more contrast, created a visual language system with breadth, and built various print and digital collateral items. Knowing it was important to appeal to young girls and donors alike, we expanded the brand toolkit to work for various use cases. We wanted the sub-brands to be unique but remain a cohesive part of Global G.L.O.W. So, the glowing rings from the main logo became a key feature for the icons, and each sub-brand was assigned a unique color palette based on one of G.L.O.W.’s primary colors.
The Challenge
Global G.L.O.W. wanted a brand to help raise their profile and inspire their audience. Additionally, they needed sub-brand identities for three of their programs. With a small color palette and unclear guidelines, the original brand felt limiting and difficult to implement.
The Approach
We rounded out the color palette with more contrast, created a visual language system with breadth, and built various print and digital collateral items. Knowing it was important to appeal to young girls and donors alike, we expanded the brand toolkit to work for various use cases. We wanted the sub-brands to be unique but remain a cohesive part of Global G.L.O.W. So, the glowing rings from the main logo became a key feature for the icons, and each sub-brand was assigned a unique color palette based on one of G.L.O.W.’s primary colors.
Sarah is a dream to work with. We presented this challenge to her with no idea how it could possibly be accomplished, and she took our vision and created something that encapsulated the full spirit of what we wanted. I couldn't recommend Sarah strongly enough for whatever design challenge your team is facing.
Crystal Sprague, Executive Director at Global G.L.O.W.
Services
Visual Identity
Website Design
Digital Marketing Assets
Communication Templates
Fact Sheet Design
Video Graphics
Social Media Templates