If you’re feeling the need to pull back and think smaller, you may want to start with your brand. By taking simple steps to make sure your brand is in tip-top shape, you’ll strengthen your business now and in the future.

Sustainable business growth requires a solid foundation, clear goals, and an actionable roadmap. Building More Ours took a lot of time and a lot of patience, but in the end, it was all worth it. Here are our most important lessons learned about consistent and sustainable business growth.

The secret to identifying with and retaining your dream customers all comes down to establishing an emotional connection. Once you have that, you have the makings of a loyal and enthusiastic fanbase. But how do you spark that emotional connection? The answer, my friends, lies in brand strategy.

One of the most important upgrades a business can make is rebranding. After all, your brand is your first impression and your differentiator. But how do you know for sure when it’s time to upgrade?