The secret to identifying with and retaining your dream customers all comes down to establishing an emotional connection. Once you have that, you have the makings of a loyal and enthusiastic fanbase. But how do you spark that emotional connection? The answer, my friends, lies in brand strategy.

One of the most important upgrades a business can make is rebranding. After all, your brand is your first impression and your differentiator. But how do you know for sure when it’s time to upgrade?