A cleaner ocean starts with a better brand experience

The story

Founded in 2018, SeaAhead connects Bluetech start-ups to funding and support infrastructure. SeaAhead built the Northeast’s first Bluetech start-up incubator and cultivated a community of leaders and investors. As leaders in the industry, they needed a strong and unified brand experience to reflect that.

The Challenge

SeaAhead takes a multifaceted approach to ocean solutions—supporting Bluetech startups, investing in venture innovations, and bringing together leaders to build a supportive ecosystem. Any brand work needed to reflect their various, interconnected priorities.

The Approach

With the development of a strong brand strategy, the next step was to analyze their brand architecture. We helped SeaAhead organize their system into a strong, flexible, and unified brand, with an identity inspired by their unique point of view. Based on the idea of biomimicry, we found inspiration in the ocean, its surrounding ecosystems, and the technology impacting it for the better. We aimed to bring this interest and beauty to the forefront in an ambiguous and unexpected way. As a result, we built a strong and nimble brand experience that reflects their new leadership position and can grow with them as they scale their impact for healthier oceans.