A brand experience inspired by community and driven by purpose

The story

Founded in 2010, Pearl Solutions helps mission-driven organizations get the funding they need so they can uplift and improve communities and scale their impact. With a background in hospitality and volunteerism, founder Shmuel Pearl grew his company to hundreds of clients with a reputation for honesty, integrity, and quality. As a completely referral-based company with a goal to expand into new market sectors, Pearl Solutions needed their first brand identity to connect to their audience and inspire meaningful change.

The Challenge

Pearl Solutions had operated for twelve years through word-of-mouth referrals and without a brand identity or online presence. However, with the goal of expanding into new markets where their reputation was largely unknown, they knew that would have to change. In order to grow their business, they’d need a holistic brand experience that would tell their story, reflect their values, establish trust, and inspire their ideal audience.

The Approach

Pearl Solutions is an established business with a rich history and strong sense of purpose, and we knew it was important to thread those elements throughout the entire brand experience. We leveraged the founder’s routes in hospitality, the company’s reputation for success, and their strong values of partnership, social consciousness, and commitment to quality. Through a series of conversations and exercises, we helped Pearl Solutions clarify their vision, mission, values, positioning, promise, and behavior—synthesizing it all into a unified brand strategy.

We were inspired by the founder’s last name and intrigued by the connections between the ocean and Pearl Solutions’ mission and values. We built a visual identity that reflects their brand attributes and tells the company’s story. The hand-drawn oyster icon, carefully crafted color palette, and ocean imagery all represent wisdom, serenity, openness, and growth, and allude to the deep impact that Pearl Solutions’ clients can make when they reach their funding goals. We aimed to infuse a sense of prestige, elegance, strength, and trust into every single client touchpoint—from the website to each piece of branded collateral. As a result, we built a powerful brand experience that will help Pearl Solutions connect meaningfully with their clients, empower them to grow their business, and fuel their purpose to uplift communities.