Enriching a natural and minimalist routine

The story

When our passions merge, we can create beautiful things. In this self-directed passion project, our founder, Sarah, developed an all-natural, handmade skincare product. Our whipped body butter was made with only the most essential ingredients and came in six aromatherapy formulas.

The Challenge

The bodycare brand needed an identity that reflected the minimalist ideals of the product itself.

The Approach

Pearl Bodycare drew its inspiration from pearls, an ancient symbol of natural beauty and purity. As such, we developed a visual identity, packaging, and website that reflected the brand values of relaxation, simplicity, ritual, and luxury, focusing in on only three brand colors and natural photography. Leaving a little room for playfulness, the packaging features an organic pearl sketch that bounces around from label to label.